Advertising as a Career Option

B.A. (ADVERTISING)

Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create awareness in the minds of potential buyers. Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc. As a result of economic liberalization and the changing social trends advertising industry has shown rapid growth in the last decade. 

Advertising is one of the aspects of mass communication. Advertising is actually brand-building through effective communication and is essentially a service industry. It helps to create demand, promote marketing system and boost economic growth. Thus advertising forms the basis of marketing. Earlier the advertisement was considered as an art and was believed to be the skill inherited by people as the gift of the nature now; the need for relative marketing enhanced the potential of Advertising as a lucrative career option. Through well planned curricula many courses are now being offered by various institutions. Some of them are;

Employment Avenues:

Career opportunities in advertising include placements in following:

Advertising Agencies

Market Research agencies and companies

Advertising sections of radio and television

Advertising sections of newspapers, Journals and Magazines

Advertising departments in private and public sector companies

Freelancer